dna – design, nature, art

This is a brilliant video presentation by designer Ross Lovegrove on what inspires him to create his stuff. Ross is inspired by nature, specifically the nature that we don’t normally see, such as the structure of diatomic creatures as seen under a microscope. He is also inspired by animal’s skeletons. If that sounds a recipe for design ghoulishness, then think again, his designs are very light, free from clutter and pare away the excess to reveal the underlying form. In this video he starts of a bit shakily, but soon picks up and his enthusiasm for what he is discussing soon shows through.


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